Our Trailer; The Outsider

Venue/Location

We filmed our trailer in multiple places within the area of Lydiate Farm Shop, surrounding the farm shop there was numerous woods and fields. In the woods there was a landscape of fields, trees, leaves, the remains of an old house which made the production fo our trailer scary and created more atmosphere within the film. There were signs saying 'Danger, falling part of houses'; this also added fear into the concept of the trailer. Peacocks were around whilst filming and created scary noises which also created impact and set the horror mood for our genre.

Actors List

For our film trailer 'The Outsider', we chose actors who would portray a good 'airy' atmosphere within the trailer. They also need to be able to act in a substantial manner to make the trailer look like a professional one. They also had to wear the right clothes that portray the correct look in the genre of the film which is horror.

Stacey is played by Melissa Heague aged 17. We chose Melissa to be the only girl in the trailer as I think she portrays a very good 'damsel in distress'. This is because in the trailer it shows her screaming, hurt and on the floor. This shows the trailer portrays could of been her blood which was on the knife that the killer who is shot wiping off the blood.

Jack is played by George Hart aged 17. We chose George to be in the trailer as I feel like he would create a good atmosphere in parts of the trailer. He is very spontaneous which would create a good impact on the trailer.

Mark is played by Philip Wade aged 18. He is both Melissa's and Jacks friend in the film. IWe chose Phil to act in this trailer as i believe that he would portray a good 'hero' and would save the girl from any trouble she would come in contact with.

Evaluation.

G324: Evaluation Questions on Prezi

Film Magazine cover. THE OUTSIDER ISSUE

For the magzazine cover i decided it was important to keep the brand image of the film consistent throughout the products and even this film magazine cover. I have kept the brand image of the film consistent as i have used the colours red, white and black which are used within the film trailer and film poster keeping the codes and conventions of the horror genre consistent. i have used the main character from the trailer who is Mellisa, this is a close up image of the character and shows her appearing as her self, not as an actor but as Mellisa. Fans will appreciate this and want to purchase the magazine to see the character as herself. I have used buzzwords such as "exclusive" which is linked to the film the outsider and shows inside the magazine will be featured articles on the outsider and an interview from the character from the film.

Film poster; THE OUTSIDER.

This is the film poster i produced for the film "the outsider". Before making the poster i researched into the marketing campaign for a horror genre and Harry Potter. This helped me with the choices i made for the poster. As i knew what to expect a horror genre movie poster to look like i took this into consideration. As you can see at the top of the poster i have added a quote which is known as a quote from a review. Posters need to show the brand image of the film. I have used the actors name, the production film company, the directors names and one of the films slogan which is featured in the trailer. All these concepts link the poster to the film and brand image is recognised by the audience. I have also used the colours, red and white with drop shadowing of the colour black. I believe this poster certainly links in with the film as the film is set in the woods. The red text shows the codes and conventions of a horror movie as the colour red associates with blood and horror. I have also shown a key point on the poster which says "31st october 2012" this is stated on the film trailer as well as, the date is then imprinted in the audience's mind and they wont forget when it comes out.

SOUNDTRACK.

VENOM- IN LEAGUE WITH SATAN.
For the soundtrack for my film trailer I used two different sound effects. The sound effects our group used were taken from the APPLE MAC.  I believe that both trailers were perfect for our film as they fit in with the genre which is horror.

At the start of our film trailer it begins with eery music represented the scary killer hiding in the woods. As it gets further into the trailer the music is then changed to a more umtempo but yet still scary song which represents the actors running for their lives. I believe both soundtracks will have the audience engaged with the film.

ClapperBoards

Running Order

Shot Lists

IDENT of my Trailer; Lionsgate and Twisted Pictures

Lions gate enteraintmement corporation is a North American Entertainment company. Refered to as Lions Gate. The company was formed in Vancouver. As of 2011, it became the most commerically successful independent film and television distribution company in North America.

Twisted Pictures is an independent production company, mainly creating films of the horror genre. The company was founded in 2004 by Evolution Entertainment's Mark Burg, Oren Koules and Gregg Hoffman. They are known for producing the Saw film series.

As a group we chose to use lionsgate and twisted pictures as our production company as both films are very successful. Lions Gate has became very successful and Twisted pictures has prevously made films such as SAW and our film genre is horror. They have proven themselves very successful and made other films such as THE TORTURED, DEAD SILENCE AND MOTHERS DAY.

Risk Assessment Forms

These are the risk assessment forms for my trailer.

Contributors Release

These are the contribution release forms which show information about the 3 Main characters.

StoryBoards

Above are the storyboards of our trailer are shown above. As much information as possible has been put onto our storyboards, they show scene description of camera shows, transitions, angle types and what was going to happen in the scene.

PITCH

Codes and Conventions Of Harry Potter Trailer

 Harry Potter is aimed at not only children but the older generation too. It appeals to most audiences as is includes romance, horror, action and drama. The Harry Potter soundtrack plays in the background of each trailer, this music can be distinguished by the audience as the soundtrack for Harry Potter, as it has been used on all the films and trailers. This is a trailer for Harry Potter and the Deathly Hallows part2. This trailer is very important as it’s for the last ever harry potter film. The warner brothers logo is shown 22 seconds into the trailer and the style of the logo has been adapted to the harry potter theme, this is dark, eerie and sinister. This also shows how successful the film has been because the logo has been adapted for the trailer. Has the trailer continues, clips from previous harry potter films are shown, this shows how the film has changed over the years, showing all the films that have led to this final film.  There is a close up shot of Harry’s eye and glasses, these are the codes and conventions of Harry as the glasses are Harrys key look for this character and the audience know it’s him by just that tiny image of his eye. “On July 15”, “only one”, “can live”. Between each of these quoted, there if a scene between them, this sequence creates hype and “only one can live” keeps the audience guessing as to who will live and who won’t.  Strong quotes are shown throughout. As usual the harry potter theme music is played in the background, as it does in all trailers, but as the trailer goes on the theme music changes to high pitch which sounds eerie, this indicates something is going to happen in the film and has the audience thinking.  Scenes from the final film are shown in very short snippets creating hype for the audience.  Most of the trailer is dark and dull with aspects of fire and fighting, at this point the audience are still guessing as to what is going to happen, this is very effective as that is what they want the audience to be thinking about, they don’t give away too much of the plot but still have given a sense of something bad is going to happen in the last film.

Synergy Between trailer/cover/poster- How Has This Been Maintained Throughout. Harry Potter.

Harry Potter and The Dealthy Hallows Part 2.

Synergy is the promotion and sale of a product (and all its versions) throughout the various subsidiaries of a media conglomerate, e.g. films, posters, soundtracks or video games. These are examples of synergy, merchandise, trailers and magazines are types of synergy for films.
These products can help advertise the film itself and help to increase the film's sales.  All this creates a brand image for the product; this means the film reaches a lot of audiences by getting the audience involved, this then means there are prosumers and consumers.  Prosumers for example, are when fans of the product make fan made trailers for a certain film they are a fan of.

Harry Potter and the Deathly Hallows

it is important to keep the marketing process of a film consistent throughout the process so the film will make a huge profit. A film needs to be marketed through all different types of the media to reach all audiences. Harry Potter and The Deathly Hallows is an example of how a well a film has managed at being consistent through marketing and synergy. The marketing and synergy builds up hype for the film. Harry Potter and the deathly hallows is the last film to be released out of all the Harry Potter films, therefore its exposure has been a big deal to fans and all types of marketing has been undertaken, from posters to wands. The audience will see all these different types of media as collectables.

The image of Harry Potter has been consistent throughout all the films, on each film he has worn the same clothing, and this makes the image of the character recognizable to the audience.

“IT ALL ENDS HERE” has been used throughout all the marketing of the last HPATDH, especially the trailers. Titles such as this have been used on the posters and trailers to give a sense of not only what is going to happen on the last film but also that the film is ending. This seems to have a message and sticks in people’s minds as this is the last ever harry potter film to be released, therefore the audiences have to go see it! Also the theme song of Harry Potter has been the same throughout all of the films; this means the theme song has been consistent throughout the films synergy. The theme song is also used on the film as well as on the trailers; this theme song is known to the audience as is a part of the films brand image. This means, as soon as someone hears the song, they will know its Harry Potter related. The empire magazine shown above was released in July 2011 for the last Harry Potter Film. This version of empire magazine shows them changing the house style specifically for Harry Potter.

Mock Up Of film Magzine

The simpilar the layout the more effective it is, i believe that the image on the front cover is one of the main conventions of a magazine front cover. The house style of the magazine will be be bold and dark colour to make it stand out from the image on the cover.  I want to use a close up shot of one of the characters from the film.

Propps List And Costume List.

The propps used for our trailer to make it seem realistic were;

Fake Blood
A knife
A tent
Camping Chairs
Gloves

The costumes used for our to make it seem realistic were;
Jack- George Hart; Camper1; warm coat and jeans
Mark- Phil Wade; Camper 2; warm jumper and tracksuit
Stacey- Mellisa Heague; Camper 3; stylish coat and wellies
Killer- John Appleby; gloves&black clothes

The 3 campers wore clothes suitable for camping and what a typical teenager would wear.

Mock Up Of Movie Poster

Research The Marketing Campaign For A Film Similar to My Trailer Genre; Friday The 13th.

 

Friday the 13^this an American franchise and was released for the 12^th time in 2009 on Friday the 13^{th of February .}  The film was distributed by new line cinema and paramount pictures and directed by Marcus Nispel.  It’s a restart of the original film series. The film was distributed by new line cinema and paramount pictures and directed by Marcus Nispel. It is an horror movie.

Compared to Harry Potter Although Friday the 13^th wasn’t as effective at the marketing campaign as films such as Harry Potter and the Deathly hallows, but, Friday the 13^thalready had its own brand image before the making of the 2009 movie. This is because the film had been released a previous 11 times so therefore a lot of generations know about the film, are a fan or would have heard about it before the 2009 release. Because of this the film had an advantage. Nispel also helped the 2003 remake of the Texas Chain Saw Massacre (1974).


For the remake the tone of the film was kept, the mask was also brought back, which was the original mask from Part III; subtle changes were made to keep it unique. The film has been based around the same villain throughout the years it has been made.

Friday the 13th also incorporated some of the original music from the original Friday the 13th film series into the new 2009 remake, this shows the brand image of the film as the audience already have heard the music to the film and will recognise it.  This film used trailers and posters to market their film (as shown above), this shows synergy as its advertising the same film through different ways of marketing. Although the marketing wasn’t as effective as it could have been and compared to other films marketing campaign it wasn’t that widely marketed but still managed to earn $19 million on its release night and $40 million for the weekend it was released. The film also broke records for the largest opening weekend for any horror film.



Planning. Film Marketing Campaign Research; Harry Potter

(FROM PART 1)

Harry Potter

The marketing campaign include the following; poster, trailer, website, Facebook page, magazine interviews
Harry Potter for years has been consistent through marketing every film.  Above I have some of the marketing campaign for the last film Harry Potter and the Deathly hallows. The third picture down is a poster of the official trailer for part 2 of the deathly hallows.  This poster shows the 3 main characters from the film. It seems to show a lot of desperation on their facial expressions, this image could show they are running away from something or running after something. The faint red marks on the image represent danger, this shows the audience danger is involved in the film.  The purpose of this film poster and most of the marketing is to get the audience to watch the film and also to remember it, the marketing campaign for Harry Potter has created the film their own brand image.

Trailers give a sneak preview of the film and have the audience guessing as to what’s going to happen in the last film. It is also used to inform audience that the film will be out soon and therefore creates hype. The trailer includes the release month and name of the film, because harry potter already has its own brand image, if the audience were to watch the trailers and the name of the film didn’t appear they would automatically know what the film is called. The trailer include a lot of chase scenes which are usually fast paced which makes the trailer exciting and keeps the audience interested, it also includes aspects of darkness, fights and destruction.  The release date is shown on every aspect of marketing for Harry Potter, the title of on the trailer is the same as titles on the poster, this is because it maintaining its brand image and the website is used on the posters and trailers to create synergy and let the audience know this is where they can find out more information if they wanted to.  The warner bros logo is also used on every aspect of the Harry Potter marketing as its reminding the audience this is the company that made the Harry Potter films, this is also used to people who have never seen harry potter will look at the name of the production company and decide if they think they want to watch it from that, in this case, warner brothers is very successful.

The trailer also aired on TV and attracted a large amount of the audience, this means most of the public knows about the film. The trailer shows all information about the film which is also shown on the posters.  Another way of marketing their film was through merchandise which created popularity for the film and also the premiere of the film which creates a lot of awareness of the film and leads to huge media coverage on the film harry potter. Also magazine interviews of the 3 mian characters in the empire magazine is another example of marketing, this created huge buzz for the fans as they were getting to see their favourite characters being themselves and answering questions in a magazine.


With all these aspects of marketing it shows how big the harry potter brand image is, most films don’t go all out like Harry Potter does. Harry Potter and the healthy hallows was marketing excellently. The marketing of the film has created a lot of awareness and popularity for the film which leads to the encouragement of the audience going to watch the film. This is a well marketed film.

Richard Dyer's Star Theory

Written extensively about the roles of stars in film

A star is an image not a real person that is constructed out of a range of materials. Stars are commodities produced and consumed on strength of their meanings and reinvent what you want people to think of you.

Stars depend upon a range of subsidiary;-
Media- Magazine, TV, Radio, The internet (Magazine/posters sell both the star and the film) in order to construct an image for themselves which can be marketed to their audiences.
The star image is made up of a range of meanings which are attractive to the target audience and stars design themselves in a particular way.
Example- Daniel Radcliffe; Blazers, mature; Dentation have connotation that are stylish.

Fundamentally- Star image is ‘incoherent’ that is incomplete and ’open’.
Paradox One- Star must be simultaneously ordinary and extraordinary for the consumer.
Example-Harry Potter cast picked became extraordinary.
Paradox Two-The stars must be simultaneously present and absent for the consumer.

The star image
The incoherence of the star image ensures that audiences continually strive ‘complete’ or to ‘make sense of’ of the image.  This is achieved by continued consumption of the star through his or her products.

In the music industry, performance seems to promise the completion of the image, but is always ultimately unsatisfying. This means fans will go away determined to continue consuming the star.

Analysis Of Two Movie Posters; Shutter Island&Harry Potter

Analysis Of Three Magazine Covers; Dark Knight, Megan Fox& Harry Potter.

This magazine is called 'EMPIRE'. This magazine doesn’t seem to be a movie magazine, it appears to look like a men’s magazine due to the image; this edition of the Empire magazine seems to be appeals to the male audience this is because she is posing very seductively and has no top on.


Situated on the front cover is a famous actor called Megan Fox the audience will be enticed to by this magazine as she’s on the front cover. Not only does the name itself 'Megan Fox' sell the magazine, the image of her more importantly sells, on this image she appears to be half naked, of course this image shows that the convention 'sex sells' applies to this magazine cover and also implies that this image is aimed at the male audience.  There is a quote on the page which says “one-on-one with the most wanted woman in Hollywood” this attracts woman to read the magazine.
 The misc-en-scene of this image is that she appears to be posing in a seductive way as she has no top, appearing to look almost sexy showing skin. She isn’t smiling which also ties in with the fact she is posing seductively. The masthead ‘EMPIRE’ appears to have the font colour red, this colour ties in with the picture as this colour is a seductive colour. She is also looking straight on at the camera which gives the impression that she is looking at the audience straight in their eye. She appears to be covering up the front part of her body. 'THE HOT ISSUE' is the 3rd largest font on the front cover- this shows importance, its almost as if this version of the magazine seems more unique and individual from other issues that they have released previous to this magazine. ‘The Hot Issue’ makes the magazine sound more attractive than usual issues; this could attract a new audience to the magazine. ‘The Hot Issue’ obviously also links to the picture as she is posing in a provocative. The image reflects to the title ‘THE HOT ISSUE’ as she is appearing to be posing hot on the image.

Her name ‘MEGAN FOX’ is the second largest font on the page, this shows the name of her is being emphasised, this will help sell magazines and draw the audience in. This could be to attract the male audience but also attracts members of the audience who are fans of Megan Fox; this could be male or female. It is obvious she has a big fan base as she is a well known actor. Young girls will look up to her as a role model.

The name might just attract fans but the image will attract not just fans but anyone as if the audience see the picture they will want to know who she is. 'Transformers 2's Megan Fox' is also a selling point as a large part of the audience will like the film Transformers 2 and will want to purchase this magazine for any information on the film. Not only does this magazine sell by it being one of the best movie magazines but, the image, actor and films mentioned on the cover also sell the magazine. The colour scheme of the magazine is rather plain and limited, it seems stay to mainly a few colours only. The point of this is so the audience are more drawn to the image of the actor and her name. This film magazine front cover has little relevance to the film she is being interviewed for, TRANSFORMERS 2 has little mention on the front cover, and this is because audience know Megan Fox stars in this film.  On the other hand it states ‘Transformers 2’s Megan Fox’. Her image sells the film.

______________________________________________________________________________

The image on the front cover of the EMPIRE magazine relates to the image of the character in the film, the character is shown through the image, the text and the font on the front cover. The style of the magazine has a huge reflection of the film and the character not the actress in real life.

The image of the character who is called ‘the joker’ covers the letter P of the masthead ‘EMPIRE’, this gives the audience the sense that the character is the main subject on the page and that he also is empowering the magazine itself, this is because the film is such a huge film and very successful so therefore the main character of the film is showing how powerful his character is.  The image of the Joker shows him sat down with his head tilted downwards slightly looking straight at the camera, this indicates that the character is looking straight at the audience, the image of the character shows his weird personality.  This image of course is the main aspect of the front cover, his face gesture and body language also shows this. The background of the image is very dull, this links in with the image, the masthead and all the titles and taglines. The colour of the background ties in with the aspect of the film.

The red masthead of the magazine is a dark red and enhances the darkness of the magazine. This gives the audience clues and reinforces the genre of the film. The bright colours of the text on the page stand out on the dark background, all the texts are different fonts and different sizes, these ties in with the film itself, and especially the titles “joker” and “he’s a cold blooded mass-murdering clown” as this is the exact font used in the film. The colours purple and green clash with each other and show a relation with the character situated on the front cover. As we can see the joker’s clothes are the colours green and purple, these colours tie in with the text on the page.

“The Dark Knight, World exclusive” show that the film is already very successful in its own right and also gives the audience the impression that this magazine has released an opportunity that no other magazine has done and obviously cannot be read anywhere else apart from in this magazine. This therefore promotes the magazine and the film. The batman image represents the film and entices the audience to take a look into reading this magazine. As the joker links in with Batman

Towards the bottom left hand side of the front cover there is a list of other films, this will encourage other members of the audience to read this magazine not just the audience of the dark knight.

Comparison Of Two Trailers;Harry Potter and the Deathly Hallows & Friday The 13TH

Harry Potter and the Deathly Hallows – Part 2 (2011)
This is one of the many trailers for the last ever Harry Potter film; Harry Potter and the Deathly Hallows. The soundtrack of the film plays in the background; this differentiates the fact that the trailer is of course a Harry Potter Film; the film has been around for the past 10 years and is still dominating as one of the most successful films to date. Warner Brothers is hugely associated with this film. The dark and dull logo of warner brothers has been adapted to the codes and conventions of the Harry Potter film; this shows how successful the film is as Warner Brothers do not need to use their original coloured logo.
As the trailer begins, clips from the first to the last are shown in a sequence, as they’re being shown, the theme tune is playing and it seems to been a slower mysterious version than the uplifting theme tune, this increases the anticipation of the film and this makes the trailer very effective as its mysterious. The creepy theme tune is played in the background for the first part of the trailer; this is while a sequence of previous movies is shown.
The music changes slightly too upbeat as it goes more into the plot of the film, this is effective as it makes the audience excited.
Throughout the trailer shows a lot of quotes from the character Voldemort, “only one can live”, this creates big impact on the film and gives clues to the audience without telling exactly what is going to happen, the quotes keep the audience guessing. The colour theme throughout the trailer is dark and dull. This reflects on the style of the film. “The epic conclusion of the world phenomenon” is a very dramatic quote; this will have the audience intrigued. There a numerous of clips shown for a short amount of time, this gives the audience no clue about what is going to happen, this will leave the audience questioning the film. 

                                              Friday The 13th (2009)
This film is titled Friday the 13^th; the genre of this film is horror. I have chosen to analyse this film as the trailer I am making also has the genre of Horror so therefore this film resembles the film my group are doing. This 2009 released film is the retelling of the original Friday 13^TH film.  From the beginning it has a woman’s voice “did you know a young boy drowned here”, this is said by the woman as music is playing in the background. The music seems to give an eerie sense of the film, the music has birds tweeting, but in a creepy way. As the music is playing and the woman is speaking the clip shows a panning shot over a lake which is surrounded by a lot of trees, without the woman speaking and the eerie music in the background, the audience would have the impression that this shot is a rather stunning view. The music and the voice give the effect of something very mysterious. As the trailer goes on it shows a group of young people having a good time on this camping trip, this has the audience questioning the film.
Short and sharp cuts of the film are shown to create impact 1 to 13 are shown in sharp sequences, with a dramatic clip from the film shown between each number, as the number go up the music becomes louder and heavier. This creates a massive impact on the audience.

Trailor Terminology

Plot summary
Most trailers have a three-act structure similar to a feature-length film. They start with a beginning (act1) that lays out the premise of the story. The middle (act 2) drives the story further and usually ends with a dramatic climax. Act 3 usually features strong piece of 'signature music' (either a recognizable song or a powerful, sweeping orchestral piece). The last act often consists of a visual montage of powerful and emotional moments of the film and may also contain a cast run if there are noteworthy stars that could help promote the movie.
Voice over
Voice-over narration is used to briefly set up the premise of the movie and provide explanation when necessary ('in a world...'). Since the trailer is a highly condensed format, voice over is a useful tool to enhance the audience's understanding of the plot.
Music
Music helps set the tone and mood of the trailer. Usually the music in the trailer is not from the film itself (the film score may not have been composed yet). The music used in the trailer may be:
-Music from the score of other movies
-Popular or well-known music often chose for its tone, appropriateness of a lyric or lack-there-of, or recognizably.
-'Library' music previously composed specifically to be used in advertising by an independent composer.
Specially composed music
Songs, which may include knock offs of recognizable (but expensive to license) songs.
Cast, crew, and studio information
A cast run is a list of the stars that appear in the movie. If the director or producer is well-known or has made other popular movies, they often warrant a mention as well. Most trailers conclude with a Billing Block, which is a list of the principal cast and crew. It is the same list that appears on posters and print publicity materials, and also usually appears on screen at the beginning (or end) of the movie. Studio production logos are usually featured near the beginning of the trailer. Until the late 70s, they were put only at the end of the trailer. Often there will be logos for both the Production Company and distributor of the film.
Technical elements
Sound mix: many movie trailers are presented in Dolby digital or any other multichannel sound mix. Scenes including sound effects and music that are enhanced by stereophonic sound are therefore the focus point of many modern trailers.
Video resolution: Movie trailers preceding feature films are generally presented in the same format as the feature, being in general terms 35mm film or a digital format. High Bandwidth internet connections allows for trailers to be distributed at any resolution up to 1080p

The Purpose Of Trailors In Marketing A Film.

The first ever trailer was shown in cinemas in the U.S in November 1913. Trailers consist of a series of selected shots from the upcoming film being advertised.  The purpose of a trailer is to attract an audience to watch the film so therefore extracts are usually drawn from the most funny, exciting or otherwise significant parts of the film but situate in shortened form and usually without producing ‘spoilers’. For this purpose the scenes are not necessarily in the order in which they appear in the film. A trailer has to achieve this in less than two and a half minutes, the maximum length which was constrained by the MPAA. Trailers are important as they distinguish the unique selling point of their film from another film being advertised around the same time, often consumers will watch trailers before deciding which film they want to watch at the cinemas. Trailers are shown through adverts, internet; YouTube and in cinemas before a film starts. Internet is developing and more and more people are consuming it over the years. Trailers are often linked to websites such as Facebook and twitter, using this content helps promote the film and endorse the advertisement to the different types of audience not just a specific audience.

 

The Purpose Of Posters In Marketing A film

A film poster is a poster used to advertise a new film. Posters vary in size and content depending on various worldwide markets. They normally contain an image with text. Posters often feature photographs of the main actors from the film. Film posters are prominently displayed on billboards, in the hall of a movie theater, in magazines, newspapers, on the Internet, adverts and even on the sides of buses. The visual elements on a film poster can convey powerful messages to the audience. The best posters may perhaps make you anxiously anticipate an upcoming release and on the other hand the worst ones may not have a persuasive effect at all.

The Purpose Of Film Magazine Covers In Marketing a Film.

Film magazines inform the audience about new and upcoming films. Magazines are used to engage the audience and reader by advertising films in the magazine through different aspects. Magazines are a crucial way of marketing a film and bringing it to the audience. Magazines use features such as exclusive interviews with popular actors, future film features, and exclusive photo-shoots, features such as these attract the reader as they want the latest on new films and upcoming films. Magazines tend to sell more when the audience’s favourite actors are on situated on the front cover. For example the cast of Harry Potter have been featured in a lot of magazines lately as the latest and last film is due for release soon.