Friday, 25 November 2011

Codes and Conventions Of Harry Potter Trailer

 Harry Potter is aimed at not only children but the older generation too. It appeals to most audiences as is includes romance, horror, action and drama. The Harry Potter soundtrack plays in the background of each trailer, this music can be distinguished by the audience as the soundtrack for Harry Potter, as it has been used on all the films and trailers. This is a trailer for Harry Potter and the Deathly Hallows part2. This trailer is very important as it’s for the last ever harry potter film. The warner brothers logo is shown 22 seconds into the trailer and the style of the logo has been adapted to the harry potter theme, this is dark, eerie and sinister. This also shows how successful the film has been because the logo has been adapted for the trailer. Has the trailer continues, clips from previous harry potter films are shown, this shows how the film has changed over the years, showing all the films that have led to this final film.  There is a close up shot of Harry’s eye and glasses, these are the codes and conventions of Harry as the glasses are Harrys key look for this character and the audience know it’s him by just that tiny image of his eye. “On July 15”, “only one”, “can live”. Between each of these quoted, there if a scene between them, this sequence creates hype and “only one can live” keeps the audience guessing as to who will live and who won’t.  Strong quotes are shown throughout. As usual the harry potter theme music is played in the background, as it does in all trailers, but as the trailer goes on the theme music changes to high pitch which sounds eerie, this indicates something is going to happen in the film and has the audience thinking.  Scenes from the final film are shown in very short snippets creating hype for the audience.  Most of the trailer is dark and dull with aspects of fire and fighting, at this point the audience are still guessing as to what is going to happen, this is very effective as that is what they want the audience to be thinking about, they don’t give away too much of the plot but still have given a sense of something bad is going to happen in the last film.

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