Film poster; THE OUTSIDER.

This is the film poster i produced for the film "the outsider". Before making the poster i researched into the marketing campaign for a horror genre and Harry Potter. This helped me with the choices i made for the poster. As i knew what to expect a horror genre movie poster to look like i took this into consideration. As you can see at the top of the poster i have added a quote which is known as a quote from a review. Posters need to show the brand image of the film. I have used the actors name, the production film company, the directors names and one of the films slogan which is featured in the trailer. All these concepts link the poster to the film and brand image is recognised by the audience. I have also used the colours, red and white with drop shadowing of the colour black. I believe this poster certainly links in with the film as the film is set in the woods. The red text shows the codes and conventions of a horror movie as the colour red associates with blood and horror. I have also shown a key point on the poster which says "31st october 2012" this is stated on the film trailer as well as, the date is then imprinted in the audience's mind and they wont forget when it comes out.