Harry Potter and The Dealthy Hallows Part 2.
Synergy is the promotion and sale of a product (and all its versions) throughout the various subsidiaries of a media conglomerate, e.g. films, posters, soundtracks or video games. These are examples of synergy, merchandise, trailers and magazines are types of synergy for films.
These products can help advertise the film itself and help to increase the film's sales. All this creates a brand image for the product; this means the film reaches a lot of audiences by getting the audience involved, this then means there are prosumers and consumers. Prosumers for example, are when fans of the product make fan made trailers for a certain film they are a fan of.
Harry Potter and the Deathly Hallows
it is important to keep the marketing process of a film consistent throughout the process so the film will make a huge profit. A film needs to be marketed through all different types of the media to reach all audiences. Harry Potter and The Deathly Hallows is an example of how a well a film has managed at being consistent through marketing and synergy. The marketing and synergy builds up hype for the film. Harry Potter and the deathly hallows is the last film to be released out of all the Harry Potter films, therefore its exposure has been a big deal to fans and all types of marketing has been undertaken, from posters to wands. The audience will see all these different types of media as collectables.
The image of Harry Potter has been consistent throughout all the films, on each film he has worn the same clothing, and this makes the image of the character recognizable to the audience.
“IT ALL ENDS HERE” has been used throughout all the marketing of the last HPATDH, especially the trailers. Titles such as this have been used on the posters and trailers to give a sense of not only what is going to happen on the last film but also that the film is ending. This seems to have a message and sticks in people’s minds as this is the last ever harry potter film to be released, therefore the audiences have to go see it! Also the theme song of Harry Potter has been the same throughout all of the films; this means the theme song has been consistent throughout the films synergy. The theme song is also used on the film as well as on the trailers; this theme song is known to the audience as is a part of the films brand image. This means, as soon as someone hears the song, they will know its Harry Potter related. The empire magazine shown above was released in July 2011 for the last Harry Potter Film. This version of empire magazine shows them changing the house style specifically for Harry Potter.
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