The Purpose Of Trailors In Marketing A Film.

The first ever trailer was shown in cinemas in the U.S in November 1913. Trailers consist of a series of selected shots from the upcoming film being advertised.  The purpose of a trailer is to attract an audience to watch the film so therefore extracts are usually drawn from the most funny, exciting or otherwise significant parts of the film but situate in shortened form and usually without producing ‘spoilers’. For this purpose the scenes are not necessarily in the order in which they appear in the film. A trailer has to achieve this in less than two and a half minutes, the maximum length which was constrained by the MPAA. Trailers are important as they distinguish the unique selling point of their film from another film being advertised around the same time, often consumers will watch trailers before deciding which film they want to watch at the cinemas. Trailers are shown through adverts, internet; YouTube and in cinemas before a film starts. Internet is developing and more and more people are consuming it over the years. Trailers are often linked to websites such as Facebook and twitter, using this content helps promote the film and endorse the advertisement to the different types of audience not just a specific audience.