(FROM PART 1)
Harry Potter
The marketing campaign include the following; poster, trailer, website, Facebook page, magazine interviews
Harry Potter for years has been consistent through marketing every film. Above I have some of the marketing campaign for the last film Harry Potter and the Deathly hallows. The third picture down is a poster of the official trailer for part 2 of the deathly hallows. This poster shows the 3 main characters from the film. It seems to show a lot of desperation on their facial expressions, this image could show they are running away from something or running after something. The faint red marks on the image represent danger, this shows the audience danger is involved in the film. The purpose of this film poster and most of the marketing is to get the audience to watch the film and also to remember it, the marketing campaign for Harry Potter has created the film their own brand image.
Trailers give a sneak preview of the film and have the audience guessing as to what’s going to happen in the last film. It is also used to inform audience that the film will be out soon and therefore creates hype. The trailer includes the release month and name of the film, because harry potter already has its own brand image, if the audience were to watch the trailers and the name of the film didn’t appear they would automatically know what the film is called. The trailer include a lot of chase scenes which are usually fast paced which makes the trailer exciting and keeps the audience interested, it also includes aspects of darkness, fights and destruction. The release date is shown on every aspect of marketing for Harry Potter, the title of on the trailer is the same as titles on the poster, this is because it maintaining its brand image and the website is used on the posters and trailers to create synergy and let the audience know this is where they can find out more information if they wanted to. The warner bros logo is also used on every aspect of the Harry Potter marketing as its reminding the audience this is the company that made the Harry Potter films, this is also used to people who have never seen harry potter will look at the name of the production company and decide if they think they want to watch it from that, in this case, warner brothers is very successful.
The trailer also aired on TV and attracted a large amount of the audience, this means most of the public knows about the film. The trailer shows all information about the film which is also shown on the posters. Another way of marketing their film was through merchandise which created popularity for the film and also the premiere of the film which creates a lot of awareness of the film and leads to huge media coverage on the film harry potter. Also magazine interviews of the 3 mian characters in the empire magazine is another example of marketing, this created huge buzz for the fans as they were getting to see their favourite characters being themselves and answering questions in a magazine.
With all these aspects of marketing it shows how big the harry potter brand image is, most films don’t go all out like Harry Potter does. Harry Potter and the healthy hallows was marketing excellently. The marketing of the film has created a lot of awareness and popularity for the film which leads to the encouragement of the audience going to watch the film. This is a well marketed film.
Harry Potter for years has been consistent through marketing every film. Above I have some of the marketing campaign for the last film Harry Potter and the Deathly hallows. The third picture down is a poster of the official trailer for part 2 of the deathly hallows. This poster shows the 3 main characters from the film. It seems to show a lot of desperation on their facial expressions, this image could show they are running away from something or running after something. The faint red marks on the image represent danger, this shows the audience danger is involved in the film. The purpose of this film poster and most of the marketing is to get the audience to watch the film and also to remember it, the marketing campaign for Harry Potter has created the film their own brand image.
Trailers give a sneak preview of the film and have the audience guessing as to what’s going to happen in the last film. It is also used to inform audience that the film will be out soon and therefore creates hype. The trailer includes the release month and name of the film, because harry potter already has its own brand image, if the audience were to watch the trailers and the name of the film didn’t appear they would automatically know what the film is called. The trailer include a lot of chase scenes which are usually fast paced which makes the trailer exciting and keeps the audience interested, it also includes aspects of darkness, fights and destruction. The release date is shown on every aspect of marketing for Harry Potter, the title of on the trailer is the same as titles on the poster, this is because it maintaining its brand image and the website is used on the posters and trailers to create synergy and let the audience know this is where they can find out more information if they wanted to. The warner bros logo is also used on every aspect of the Harry Potter marketing as its reminding the audience this is the company that made the Harry Potter films, this is also used to people who have never seen harry potter will look at the name of the production company and decide if they think they want to watch it from that, in this case, warner brothers is very successful.
The trailer also aired on TV and attracted a large amount of the audience, this means most of the public knows about the film. The trailer shows all information about the film which is also shown on the posters. Another way of marketing their film was through merchandise which created popularity for the film and also the premiere of the film which creates a lot of awareness of the film and leads to huge media coverage on the film harry potter. Also magazine interviews of the 3 mian characters in the empire magazine is another example of marketing, this created huge buzz for the fans as they were getting to see their favourite characters being themselves and answering questions in a magazine.
With all these aspects of marketing it shows how big the harry potter brand image is, most films don’t go all out like Harry Potter does. Harry Potter and the healthy hallows was marketing excellently. The marketing of the film has created a lot of awareness and popularity for the film which leads to the encouragement of the audience going to watch the film. This is a well marketed film.
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