Research The Marketing Campaign For A Film Similar to My Trailer Genre; Friday The 13th.

 

Friday the 13^this an American franchise and was released for the 12^th time in 2009 on Friday the 13^{th of February .}  The film was distributed by new line cinema and paramount pictures and directed by Marcus Nispel.  It’s a restart of the original film series. The film was distributed by new line cinema and paramount pictures and directed by Marcus Nispel. It is an horror movie.

Compared to Harry Potter Although Friday the 13^th wasn’t as effective at the marketing campaign as films such as Harry Potter and the Deathly hallows, but, Friday the 13^thalready had its own brand image before the making of the 2009 movie. This is because the film had been released a previous 11 times so therefore a lot of generations know about the film, are a fan or would have heard about it before the 2009 release. Because of this the film had an advantage. Nispel also helped the 2003 remake of the Texas Chain Saw Massacre (1974).


For the remake the tone of the film was kept, the mask was also brought back, which was the original mask from Part III; subtle changes were made to keep it unique. The film has been based around the same villain throughout the years it has been made.

Friday the 13th also incorporated some of the original music from the original Friday the 13th film series into the new 2009 remake, this shows the brand image of the film as the audience already have heard the music to the film and will recognise it.  This film used trailers and posters to market their film (as shown above), this shows synergy as its advertising the same film through different ways of marketing. Although the marketing wasn’t as effective as it could have been and compared to other films marketing campaign it wasn’t that widely marketed but still managed to earn $19 million on its release night and $40 million for the weekend it was released. The film also broke records for the largest opening weekend for any horror film.