Harry Potter is aimed at not only children but the older generation too. It appeals to most audiences as is includes romance, horror, action and drama. The Harry Potter soundtrack plays in the background of each trailer, this music can be distinguished by the audience as the soundtrack for Harry Potter, as it has been used on all the films and trailers. This is a trailer for Harry Potter and the Deathly Hallows part2. This trailer is very important as it’s for the last ever harry potter film. The warner brothers logo is shown 22 seconds into the trailer and the style of the logo has been adapted to the harry potter theme, this is dark, eerie and sinister. This also shows how successful the film has been because the logo has been adapted for the trailer. Has the trailer continues, clips from previous harry potter films are shown, this shows how the film has changed over the years, showing all the films that have led to this final film. There is a close up shot of Harry’s eye and glasses, these are the codes and conventions of Harry as the glasses are Harrys key look for this character and the audience know it’s him by just that tiny image of his eye. “On July 15”, “only one”, “can live”. Between each of these quoted, there if a scene between them, this sequence creates hype and “only one can live” keeps the audience guessing as to who will live and who won’t. Strong quotes are shown throughout. As usual the harry potter theme music is played in the background, as it does in all trailers, but as the trailer goes on the theme music changes to high pitch which sounds eerie, this indicates something is going to happen in the film and has the audience thinking. Scenes from the final film are shown in very short snippets creating hype for the audience. Most of the trailer is dark and dull with aspects of fire and fighting, at this point the audience are still guessing as to what is going to happen, this is very effective as that is what they want the audience to be thinking about, they don’t give away too much of the plot but still have given a sense of something bad is going to happen in the last film.
Friday, 25 November 2011
Thursday, 24 November 2011
Synergy Between trailer/cover/poster- How Has This Been Maintained Throughout. Harry Potter.
Harry Potter and The Dealthy Hallows Part 2.
Synergy is the promotion and sale of a product (and all its versions) throughout the various subsidiaries of a media conglomerate, e.g. films, posters, soundtracks or video games. These are examples of synergy, merchandise, trailers and magazines are types of synergy for films.
These products can help advertise the film itself and help to increase the film's sales. All this creates a brand image for the product; this means the film reaches a lot of audiences by getting the audience involved, this then means there are prosumers and consumers. Prosumers for example, are when fans of the product make fan made trailers for a certain film they are a fan of.
Harry Potter and the Deathly Hallows
it is important to keep the marketing process of a film consistent throughout the process so the film will make a huge profit. A film needs to be marketed through all different types of the media to reach all audiences. Harry Potter and The Deathly Hallows is an example of how a well a film has managed at being consistent through marketing and synergy. The marketing and synergy builds up hype for the film. Harry Potter and the deathly hallows is the last film to be released out of all the Harry Potter films, therefore its exposure has been a big deal to fans and all types of marketing has been undertaken, from posters to wands. The audience will see all these different types of media as collectables.
The image of Harry Potter has been consistent throughout all the films, on each film he has worn the same clothing, and this makes the image of the character recognizable to the audience.
“IT ALL ENDS HERE” has been used throughout all the marketing of the last HPATDH, especially the trailers. Titles such as this have been used on the posters and trailers to give a sense of not only what is going to happen on the last film but also that the film is ending. This seems to have a message and sticks in people’s minds as this is the last ever harry potter film to be released, therefore the audiences have to go see it! Also the theme song of Harry Potter has been the same throughout all of the films; this means the theme song has been consistent throughout the films synergy. The theme song is also used on the film as well as on the trailers; this theme song is known to the audience as is a part of the films brand image. This means, as soon as someone hears the song, they will know its Harry Potter related. The empire magazine shown above was released in July 2011 for the last Harry Potter Film. This version of empire magazine shows them changing the house style specifically for Harry Potter.
Mock Up Of film Magzine
The simpilar the layout the more effective it is, i believe that the image on the front cover is one of the main conventions of a magazine front cover. The house style of the magazine will be be bold and dark colour to make it stand out from the image on the cover. I want to use a close up shot of one of the characters from the film.
Propps List And Costume List.
The propps used for our trailer to make it seem realistic were;
Fake Blood
A knife
A tent
Camping Chairs
Gloves
The costumes used for our to make it seem realistic were;
Jack- George Hart; Camper1; warm coat and jeans
Mark- Phil Wade; Camper 2; warm jumper and tracksuit
Stacey- Mellisa Heague; Camper 3; stylish coat and wellies
Killer- John Appleby; gloves&black clothes
The 3 campers wore clothes suitable for camping and what a typical teenager would wear.
Fake Blood
A knife
A tent
Camping Chairs
Gloves
The costumes used for our to make it seem realistic were;
Jack- George Hart; Camper1; warm coat and jeans
Mark- Phil Wade; Camper 2; warm jumper and tracksuit
Stacey- Mellisa Heague; Camper 3; stylish coat and wellies
Killer- John Appleby; gloves&black clothes
The 3 campers wore clothes suitable for camping and what a typical teenager would wear.
Research The Marketing Campaign For A Film Similar to My Trailer Genre; Friday The 13th.
Compared to Harry Potter Although Friday the 13th wasn’t as effective at the marketing campaign as films such as Harry Potter and the Deathly hallows, but, Friday the 13thalready had its own brand image before the making of the 2009 movie. This is because the film had been released a previous 11 times so therefore a lot of generations know about the film, are a fan or would have heard about it before the 2009 release. Because of this the film had an advantage. Nispel also helped the 2003 remake of the Texas Chain Saw Massacre (1974).
For the remake the tone of the film was kept, the mask was also brought back, which was the original mask from Part III; subtle changes were made to keep it unique. The film has been based around the same villain throughout the years it has been made.
Friday the 13th also incorporated some of the original music from the original Friday the 13th film series into the new 2009 remake, this shows the brand image of the film as the audience already have heard the music to the film and will recognise it. This film used trailers and posters to market their film (as shown above), this shows synergy as its advertising the same film through different ways of marketing. Although the marketing wasn’t as effective as it could have been and compared to other films marketing campaign it wasn’t that widely marketed but still managed to earn $19 million on its release night and $40 million for the weekend it was released. The film also broke records for the largest opening weekend for any horror film.
Planning. Film Marketing Campaign Research; Harry Potter
(FROM PART 1)
Harry Potter
The marketing campaign include the following; poster, trailer, website, Facebook page, magazine interviews
Harry Potter for years has been consistent through marketing every film. Above I have some of the marketing campaign for the last film Harry Potter and the Deathly hallows. The third picture down is a poster of the official trailer for part 2 of the deathly hallows. This poster shows the 3 main characters from the film. It seems to show a lot of desperation on their facial expressions, this image could show they are running away from something or running after something. The faint red marks on the image represent danger, this shows the audience danger is involved in the film. The purpose of this film poster and most of the marketing is to get the audience to watch the film and also to remember it, the marketing campaign for Harry Potter has created the film their own brand image.
Trailers give a sneak preview of the film and have the audience guessing as to what’s going to happen in the last film. It is also used to inform audience that the film will be out soon and therefore creates hype. The trailer includes the release month and name of the film, because harry potter already has its own brand image, if the audience were to watch the trailers and the name of the film didn’t appear they would automatically know what the film is called. The trailer include a lot of chase scenes which are usually fast paced which makes the trailer exciting and keeps the audience interested, it also includes aspects of darkness, fights and destruction. The release date is shown on every aspect of marketing for Harry Potter, the title of on the trailer is the same as titles on the poster, this is because it maintaining its brand image and the website is used on the posters and trailers to create synergy and let the audience know this is where they can find out more information if they wanted to. The warner bros logo is also used on every aspect of the Harry Potter marketing as its reminding the audience this is the company that made the Harry Potter films, this is also used to people who have never seen harry potter will look at the name of the production company and decide if they think they want to watch it from that, in this case, warner brothers is very successful.
The trailer also aired on TV and attracted a large amount of the audience, this means most of the public knows about the film. The trailer shows all information about the film which is also shown on the posters. Another way of marketing their film was through merchandise which created popularity for the film and also the premiere of the film which creates a lot of awareness of the film and leads to huge media coverage on the film harry potter. Also magazine interviews of the 3 mian characters in the empire magazine is another example of marketing, this created huge buzz for the fans as they were getting to see their favourite characters being themselves and answering questions in a magazine.
With all these aspects of marketing it shows how big the harry potter brand image is, most films don’t go all out like Harry Potter does. Harry Potter and the healthy hallows was marketing excellently. The marketing of the film has created a lot of awareness and popularity for the film which leads to the encouragement of the audience going to watch the film. This is a well marketed film.
Harry Potter for years has been consistent through marketing every film. Above I have some of the marketing campaign for the last film Harry Potter and the Deathly hallows. The third picture down is a poster of the official trailer for part 2 of the deathly hallows. This poster shows the 3 main characters from the film. It seems to show a lot of desperation on their facial expressions, this image could show they are running away from something or running after something. The faint red marks on the image represent danger, this shows the audience danger is involved in the film. The purpose of this film poster and most of the marketing is to get the audience to watch the film and also to remember it, the marketing campaign for Harry Potter has created the film their own brand image.
Trailers give a sneak preview of the film and have the audience guessing as to what’s going to happen in the last film. It is also used to inform audience that the film will be out soon and therefore creates hype. The trailer includes the release month and name of the film, because harry potter already has its own brand image, if the audience were to watch the trailers and the name of the film didn’t appear they would automatically know what the film is called. The trailer include a lot of chase scenes which are usually fast paced which makes the trailer exciting and keeps the audience interested, it also includes aspects of darkness, fights and destruction. The release date is shown on every aspect of marketing for Harry Potter, the title of on the trailer is the same as titles on the poster, this is because it maintaining its brand image and the website is used on the posters and trailers to create synergy and let the audience know this is where they can find out more information if they wanted to. The warner bros logo is also used on every aspect of the Harry Potter marketing as its reminding the audience this is the company that made the Harry Potter films, this is also used to people who have never seen harry potter will look at the name of the production company and decide if they think they want to watch it from that, in this case, warner brothers is very successful.
The trailer also aired on TV and attracted a large amount of the audience, this means most of the public knows about the film. The trailer shows all information about the film which is also shown on the posters. Another way of marketing their film was through merchandise which created popularity for the film and also the premiere of the film which creates a lot of awareness of the film and leads to huge media coverage on the film harry potter. Also magazine interviews of the 3 mian characters in the empire magazine is another example of marketing, this created huge buzz for the fans as they were getting to see their favourite characters being themselves and answering questions in a magazine.
With all these aspects of marketing it shows how big the harry potter brand image is, most films don’t go all out like Harry Potter does. Harry Potter and the healthy hallows was marketing excellently. The marketing of the film has created a lot of awareness and popularity for the film which leads to the encouragement of the audience going to watch the film. This is a well marketed film.
Subscribe to:
Comments (Atom)