Contributors Release

These are the contribution release forms which show information about the 3 Main characters.

StoryBoards

Above are the storyboards of our trailer are shown above. As much information as possible has been put onto our storyboards, they show scene description of camera shows, transitions, angle types and what was going to happen in the scene.

PITCH

Codes and Conventions Of Harry Potter Trailer

 Harry Potter is aimed at not only children but the older generation too. It appeals to most audiences as is includes romance, horror, action and drama. The Harry Potter soundtrack plays in the background of each trailer, this music can be distinguished by the audience as the soundtrack for Harry Potter, as it has been used on all the films and trailers. This is a trailer for Harry Potter and the Deathly Hallows part2. This trailer is very important as it’s for the last ever harry potter film. The warner brothers logo is shown 22 seconds into the trailer and the style of the logo has been adapted to the harry potter theme, this is dark, eerie and sinister. This also shows how successful the film has been because the logo has been adapted for the trailer. Has the trailer continues, clips from previous harry potter films are shown, this shows how the film has changed over the years, showing all the films that have led to this final film.  There is a close up shot of Harry’s eye and glasses, these are the codes and conventions of Harry as the glasses are Harrys key look for this character and the audience know it’s him by just that tiny image of his eye. “On July 15”, “only one”, “can live”. Between each of these quoted, there if a scene between them, this sequence creates hype and “only one can live” keeps the audience guessing as to who will live and who won’t.  Strong quotes are shown throughout. As usual the harry potter theme music is played in the background, as it does in all trailers, but as the trailer goes on the theme music changes to high pitch which sounds eerie, this indicates something is going to happen in the film and has the audience thinking.  Scenes from the final film are shown in very short snippets creating hype for the audience.  Most of the trailer is dark and dull with aspects of fire and fighting, at this point the audience are still guessing as to what is going to happen, this is very effective as that is what they want the audience to be thinking about, they don’t give away too much of the plot but still have given a sense of something bad is going to happen in the last film.

Synergy Between trailer/cover/poster- How Has This Been Maintained Throughout. Harry Potter.

Harry Potter and The Dealthy Hallows Part 2.

Synergy is the promotion and sale of a product (and all its versions) throughout the various subsidiaries of a media conglomerate, e.g. films, posters, soundtracks or video games. These are examples of synergy, merchandise, trailers and magazines are types of synergy for films.
These products can help advertise the film itself and help to increase the film's sales.  All this creates a brand image for the product; this means the film reaches a lot of audiences by getting the audience involved, this then means there are prosumers and consumers.  Prosumers for example, are when fans of the product make fan made trailers for a certain film they are a fan of.

Harry Potter and the Deathly Hallows

it is important to keep the marketing process of a film consistent throughout the process so the film will make a huge profit. A film needs to be marketed through all different types of the media to reach all audiences. Harry Potter and The Deathly Hallows is an example of how a well a film has managed at being consistent through marketing and synergy. The marketing and synergy builds up hype for the film. Harry Potter and the deathly hallows is the last film to be released out of all the Harry Potter films, therefore its exposure has been a big deal to fans and all types of marketing has been undertaken, from posters to wands. The audience will see all these different types of media as collectables.

The image of Harry Potter has been consistent throughout all the films, on each film he has worn the same clothing, and this makes the image of the character recognizable to the audience.

“IT ALL ENDS HERE” has been used throughout all the marketing of the last HPATDH, especially the trailers. Titles such as this have been used on the posters and trailers to give a sense of not only what is going to happen on the last film but also that the film is ending. This seems to have a message and sticks in people’s minds as this is the last ever harry potter film to be released, therefore the audiences have to go see it! Also the theme song of Harry Potter has been the same throughout all of the films; this means the theme song has been consistent throughout the films synergy. The theme song is also used on the film as well as on the trailers; this theme song is known to the audience as is a part of the films brand image. This means, as soon as someone hears the song, they will know its Harry Potter related. The empire magazine shown above was released in July 2011 for the last Harry Potter Film. This version of empire magazine shows them changing the house style specifically for Harry Potter.

Mock Up Of film Magzine

The simpilar the layout the more effective it is, i believe that the image on the front cover is one of the main conventions of a magazine front cover. The house style of the magazine will be be bold and dark colour to make it stand out from the image on the cover.  I want to use a close up shot of one of the characters from the film.

Propps List And Costume List.

The propps used for our trailer to make it seem realistic were;

Fake Blood
A knife
A tent
Camping Chairs
Gloves

The costumes used for our to make it seem realistic were;
Jack- George Hart; Camper1; warm coat and jeans
Mark- Phil Wade; Camper 2; warm jumper and tracksuit
Stacey- Mellisa Heague; Camper 3; stylish coat and wellies
Killer- John Appleby; gloves&black clothes

The 3 campers wore clothes suitable for camping and what a typical teenager would wear.