Trailor Terminology

Plot summary
Most trailers have a three-act structure similar to a feature-length film. They start with a beginning (act1) that lays out the premise of the story. The middle (act 2) drives the story further and usually ends with a dramatic climax. Act 3 usually features strong piece of 'signature music' (either a recognizable song or a powerful, sweeping orchestral piece). The last act often consists of a visual montage of powerful and emotional moments of the film and may also contain a cast run if there are noteworthy stars that could help promote the movie.
Voice over
Voice-over narration is used to briefly set up the premise of the movie and provide explanation when necessary ('in a world...'). Since the trailer is a highly condensed format, voice over is a useful tool to enhance the audience's understanding of the plot.
Music
Music helps set the tone and mood of the trailer. Usually the music in the trailer is not from the film itself (the film score may not have been composed yet). The music used in the trailer may be:
-Music from the score of other movies
-Popular or well-known music often chose for its tone, appropriateness of a lyric or lack-there-of, or recognizably.
-'Library' music previously composed specifically to be used in advertising by an independent composer.
Specially composed music
Songs, which may include knock offs of recognizable (but expensive to license) songs.
Cast, crew, and studio information
A cast run is a list of the stars that appear in the movie. If the director or producer is well-known or has made other popular movies, they often warrant a mention as well. Most trailers conclude with a Billing Block, which is a list of the principal cast and crew. It is the same list that appears on posters and print publicity materials, and also usually appears on screen at the beginning (or end) of the movie. Studio production logos are usually featured near the beginning of the trailer. Until the late 70s, they were put only at the end of the trailer. Often there will be logos for both the Production Company and distributor of the film.
Technical elements
Sound mix: many movie trailers are presented in Dolby digital or any other multichannel sound mix. Scenes including sound effects and music that are enhanced by stereophonic sound are therefore the focus point of many modern trailers.
Video resolution: Movie trailers preceding feature films are generally presented in the same format as the feature, being in general terms 35mm film or a digital format. High Bandwidth internet connections allows for trailers to be distributed at any resolution up to 1080p

The Purpose Of Trailors In Marketing A Film.

The first ever trailer was shown in cinemas in the U.S in November 1913. Trailers consist of a series of selected shots from the upcoming film being advertised.  The purpose of a trailer is to attract an audience to watch the film so therefore extracts are usually drawn from the most funny, exciting or otherwise significant parts of the film but situate in shortened form and usually without producing ‘spoilers’. For this purpose the scenes are not necessarily in the order in which they appear in the film. A trailer has to achieve this in less than two and a half minutes, the maximum length which was constrained by the MPAA. Trailers are important as they distinguish the unique selling point of their film from another film being advertised around the same time, often consumers will watch trailers before deciding which film they want to watch at the cinemas. Trailers are shown through adverts, internet; YouTube and in cinemas before a film starts. Internet is developing and more and more people are consuming it over the years. Trailers are often linked to websites such as Facebook and twitter, using this content helps promote the film and endorse the advertisement to the different types of audience not just a specific audience.

 

The Purpose Of Posters In Marketing A film

A film poster is a poster used to advertise a new film. Posters vary in size and content depending on various worldwide markets. They normally contain an image with text. Posters often feature photographs of the main actors from the film. Film posters are prominently displayed on billboards, in the hall of a movie theater, in magazines, newspapers, on the Internet, adverts and even on the sides of buses. The visual elements on a film poster can convey powerful messages to the audience. The best posters may perhaps make you anxiously anticipate an upcoming release and on the other hand the worst ones may not have a persuasive effect at all.

The Purpose Of Film Magazine Covers In Marketing a Film.

Film magazines inform the audience about new and upcoming films. Magazines are used to engage the audience and reader by advertising films in the magazine through different aspects. Magazines are a crucial way of marketing a film and bringing it to the audience. Magazines use features such as exclusive interviews with popular actors, future film features, and exclusive photo-shoots, features such as these attract the reader as they want the latest on new films and upcoming films. Magazines tend to sell more when the audience’s favourite actors are on situated on the front cover. For example the cast of Harry Potter have been featured in a lot of magazines lately as the latest and last film is due for release soon.